Marketing Research course notes 笔记
Marketing Research course notes 笔记
Primary Research methods - Marketing Research
SWOT analysis - Strenghts/Weaknesses/Opportunities/Threats
PESTEL external environment analysis - Marketing Research
Three Levels of a Product
- Core Product:产品的价值所在
- Actual Product:实际的产品本身
- Augmented Product: 产品配套的服务
Pricing Policies
这些定价策略不一定是互斥的,通常可以结合使用。
Place/Distribution/Channels
6 个基本的渠道决定
5 种常见渠道类型
物流是渠道的考虑因素
供应链也是渠道需要考虑的因素
Promotions mix
Ways of promotions.